Articles

August, 2018
Successful Interviews – Video

July, 2018
Coaching the Know-It-All

June, 2018
Speaking to Peers – Video

May, 2018
PR Strategist Column Earns Accolades from Journalists

April, 2018
Prepare for Crisis Now – Video

March, 2018
Sizing Up Your Audience – Video

February, 2018
Successful Public Speaking – Video

January, 2018
A Subdued Trump: But Still Some Dog Whistles – commPRO
Wake Up and Fly Right: A Message for the Airlines – commPRO

December, 2017
Remembering Dick Enberg
Seduction by Soccer Ball – commPRO
Presentation Predicaments: Tips for Successfully Giving a Speech – PR Tactics
Civility, Social Media Responsibility Desperately Needed

November, 2017
Marketing Creativity: Soccer Balls Versus AIDS – WiredInternational
Alternative facts: Bad for society and business | Opinion – Sun-Sentinel

October, 2017
Communicating With Investors – Video

September, 2017
Election Reform: Attacking With Today’s Tools – commPRO

August, 2017
Culture Drove Success at Carl Byoir – O’Dwyers

July, 2017
Loss of a PR Leader: Peter Osgood
Journalists Society Honors C-Suite Columns

June, 2017
Winning the Ambush Interview – Video

May, 2017
A Crisis of Truth and Trust

April, 2017
Trump Rallies the Faithful – commPRO
United’s World of Woes – commPRO
United Airlines O’Hare Fiasco: A Lesson for All Leaders – commPRO

March, 2017
Trump’s More Presidential Approach – commPRO

February, 2017
The White House Media Wars – commPRO
Surviving Gotcha Journalism – Video

January, 2017
In The C Suite: Anatomy of a Scandal at Wells Fargo – Public Relations Strategist

December, 2016
Media Training: Who, Why, and How? – Video

November, 2016
Displaying Executive Presence – a few tips from Virgil Scudder – Video

October, 2016
In the C-Suite: Achieving the ‘It’ Factor – Public Relations Strategist
Strategic Communications Analysis: The Results Are In…Clinton Sweeps Debates – commPRO
Sex, Lies, Videotape, and a Jail Threat – commPRO
The #VPDebate Faceoff (Op-Ed) – commPRO

September, 2016
The Power of Preparation: Clinton 1, Trump 0 (Op-Ed) – commPRO
Matt Lauer Under Fire – commPRO

July, 2016
In the C-Suite: The Makings Of Great Leaders – Public Relations Strategist
A dispatch from the RNC: “Fess Up And Move On” – commPRO
The High Cost Of Being Unprepared

June, 2016
The Elephant in the Room is a Cell Phone

May, 2016
Worst Hearing Witness Ever?

April, 2016
In the C-Suite: Chipotle Mexican Grill’s Rise, Fall and Road to Recovery – Public Relations Strategist

March, 2016
Tackling the Undervaluing of Public Relations

February, 2016
An Executive’s Nightmare: The Ambush Interview

January, 2016
Obama Scores in State of the Union Finale: Analysis of His Communications Style – commPRO

December, 2015
In the C-Suite: Scandals at VW and Takata Highlight the Worst in Corporate Culture – Public Relations Strategist

October, 2015
In the C-Suite: The CEO and the Media: The New Reality – Public Relations Strategist

July, 2015
In the C-Suite: The Long-Term Effects of a Controversial Action in Indiana – Public Relations Strategist

May, 2015
Shareholder Value: A Myth?

April, 2015
Fallen Stars: Networks Handle News Anchors’ Deceit Poorly – Public Relations Strategist
Nervous Time — Addressing Peers

March, 2015
“Governing” the News Media

February, 2015
NBC and Williams: Too Little, Too Secret
Is My Reputation Growing? Or Is It My Nose?
The Canary in the Coal Mine

January, 2015
Funny business: Does humor belong in PR writing? – by Ken Scudder, PR Tactics
Obama Scores in State of Union Address

January, 2015
The 5 Cs: The NIRI Rocky Mountain chapter learned about the must-have ingredients of C-suite communication – NIRI/IR Digest

December, 2014
Perception Vs. Reality: Lessons From the Ebola Panic – Public Relations Strategist

November, 2014
Public Relations Pros Talk Careers with Student Group – Indiana University Media School

October, 2014
Public Speaking Tips: 10 Keys to an Engaging Speech – BurrellsLuce
Sensitivity Training: Keeping Yourself out of the News – Public Relations Strategist

August, 2014
Channeling Mike Wallace: How to Manage Gotcha Journalism – PR Tactics

July, 2014
How a Culture of Secrecy Plagued GM – Public Relations Strategist

April, 2014
Careless Word Choice: When the CEO Has Foot-in-Mouth Disease – Public Relations Strategist

January, 2014
‘Let’s Get Growing’: CEO Irene Rosenfeld on Leadership and Communications – Public Relations Strategist

October, 2013
Asiana Crash Underscores Need for Crisis Preparation – Public Relations Strategist

August, 2013
Journalism and PR in Crisis Today, Says Top Media Coach

July, 2013
School Daze: Rutgers Fails Crisis Management 101 – Public Relations Strategist

April, 2013
Corporate PR Strategy: Where’s the CCO? – Bulldog Reporter
A Sorry State: Learning from Lance Armstrong – Public Relations Strategist

January, 2013
PR Lessons from the 2012 Presidential Campaign – Public Relations Strategist

October, 2012
Chick-fil-A Under Fire: The Perils of Corporate Outspokenness – Public Relations Strategist

June, 2012
Bad News: When a PR Pro Becomes the Story – Public Relations Strategist

April, 2012
Lessons from the Susan G. Komen Planned Parenthood Debacle – Public Relations Strategist

January, 2012
Be prepared: 10 steps to take now for crisis readiness – PR Tactics

October, 2011
Follow the Leader: Ethics and Responsibility – Public Relations Strategist

July, 2011
When Bad News is on the Horizon and You Can’t Stop It – Public Relations Strategist

March, 2011
Managing Issues from Your CEO’s Private Life – Public Relations Strategist

August, 2010
Chief Blunder Officer: Learning from Tony Hayward’s Miscues – Public Relations Strategist

Spring 2010
Where’s the CEO? Toyota’s Crisis Illustrates the Challenge of Working with a Reluctant Executive

 

News And Tips

• Civility, Social Media Responsibility Desperately Needed.
• Challenge to IROs: Speak Up. Don’t Let the Boss Fall Victim to Ten Common Earnings Call Mistakes
• Crisis Recovery: Advice from the Experts
• The Power of Messaging
• Managing the CEO Brand
• Sound Check: How to Avoid Presentation Dangers
• How to Become a Great Speaker Just Like That
• Preparation is the Key, Says Scudder
• Scudder Wins National Public Relations Award
• Virgil Scudder’s Ball State Acceptance Speech
• Journalism and PR in Crisis Today, Says Top Media Coach