By Virgil Scudder
It’s always hard to tell the boss that he or she isn’t doing something right, especially if the boss is a powerful CEO and the IRO is only at the VP tier. But, in my view, IROs at a lot of companies need to be more assertive.
It’s a mistake to sit quietly by, loyally nodding, as the CEO is making some common mistakes that erode the credibility of both the leader and the company.
Earnings calls are a perfect example. It is a rare CEO who really enjoys those quarterly tete-a-tetes with analysts. Earnings calls involve a lot of preparation, no small amount of stress, and the sobering awareness that saying the wrong thing, or saying something the wrong way, can punch a big hole in the stock price.
In my experience, the heads of major companies generally do pretty well in handling these often-challenging encounters. However, there are some common mistakes that CEOs should take special care to avoid-and you can help them. Here’s my list:
- Excessive exuberance. “We’ve turned this company around,” the CEO triumphantly declared in reporting strong quarterly earnings. Naturally, the stock went up. But, when the next quarter’s earnings tanked, the stock nosedived-falling to a point lower than would have been likely if the company’s leader hadn’t over-reacted to the previous strong quarter. Curb, but don’t lose, your enthusiasm.
- Playing the CFO. This is a curse of CEOs who have moved up from the top financial position. They lay out the numbers that the CFO is paid to deliver, rather than providing an overview of trends and developments and what the results mean to the company’s game plan.
- Too much detail. Some CEOs are determined to use the earnings call to show that they know every little detail about the company. That’s not the CEO’s job. The company leader should have a broad view of the organization and articulate where it is headed and why. When too much is said, too little is often understood. And the most important points get lost.
- Using the historical approach. The best answer is always a straight, head-on answer. Headline, then elaborate. Save the history of the company, the industry, or the planet for another forum.
- Lackluster script delivery. The earnings call script is more than a set of numbers and facts. It is a narrative, a story, and it should be delivered with some energy and emphasis. Droning through the script sends a message that the CEO is uninterested, uninvolved, or uninformed.
- Failure to rehearse. The CEOs who sound most confident and in command on earnings calls are those who take the time to rehearse prior to the call. Both the scripted portions and the Q&A should be audio-recorded during the rehearsal and played back for analysis and critiquing. The steps to better delivery and better Q&A responses become apparent when listening to the playback.
- Providing facts without form. The best CEOs tell us what the facts and figures mean and how they impact the long-term business plan. An earnings call is not just a report card; it’s also a progress report. People don’t buy stock based on where a company is; they buy it based on where they think the company is going.
- Lack of perspective. Where does the company stand in relation to the performance of its industry and the overall economy? These are things a CEO should be telling us-not for the purpose of rationalizing poor performance but for giving shareholders a clear picture of conditions and prospects.
- Massaging the numbers. A poor quarter is a poor quarter is a poor quarter-period. Analysts will see right through any effort to present it otherwise. f the numbers are disappointing, the CEO should say so, say why, and tell people what is being done about it. This is how credibility and long-term shareholder loyalty are built.
- Forgetting what really matters. The key question in every earnings call is this: Is the leadership on top of whatever its current situation may be and does it have an effective plan to deal with it?
Finally, since everybody likes something for nothing, let’s throw in one more item. This is not a common CEO mistake, but rather a worst-case example. On an earnings call a couple of years ago, a newly-named company leader immediately put on the goat horns. He was combative, refused to answer relevant questions, and declined to address questions on topics he himself had brought up in his script.
That was bad enough, but it got worse. Mistakenly thinking his microphone had been turned off as the call ended, he snapped to his IRO, “Let’s get the f*** out of here.” As a result, the call became a mainstream media story and the CEO had a lot of explaining to do to his board. The lesson here: Analysts are your conduit to your company’s owners. Treat them like you would your biggest shareholder. And, don’t swear until you are outside the building.
Few, if any, CEOs would describe an earnings call as fun. But those who avoid these common mistakes will find the perception of their leadership enhanced. And, make no mistake about it: The image of the company leader clearly impacts the share price.
Virgil Scudder is founder of Virgil Scudder & Associates. He has conducted training throughout the U.S. and in many far-ranging locations including Australia, Tokyo, Hong Kong, Indonesia, Canada, Puerto Rico and the Netherlands. His clients include CEOs of numerous major corporations and government leaders in the U.S. and abroad.
From the Bulldog Reporter’s IR Alert.
Pingback: ivermectin 12 mg over the counter
Pingback: ivermectin eye drops
Pingback: ivermectin 3mg online
Pingback: ivermectin 6mg for sale
Pingback: buy ivermectin online
Pingback: cialis generico
Pingback: hydroxychloroquine adverse effects
Pingback: daily use cialis over the counter at walmart
Pingback: generic cialis otc
Pingback: what is in hydroxychloroquine
Pingback: slovar po psihoanalizu laplansh
Pingback: bahis siteleri
Pingback: DPTPtNqS
Pingback: qQ8KZZE6
Pingback: D6tuzANh
Pingback: SHKALA TONOV
Pingback: Øêàëà òîíîâ
Pingback: Psikholog
Pingback: stromectol pill for humans
Pingback: buy stromectol 6mg online
Pingback: site
Pingback: stats
Pingback: UKRAINE
Pingback: stromectol brand name
Pingback: mir dikogo zapada 4 sezon 4 seriya
Pingback: video
Pingback: how long for cialis to work
Pingback: film
Pingback: cialis walmart
Pingback: liusia-8-seriiaonlain
Pingback: smotret-polnyj-film-smotret-v-khoroshem-kachestve
Pingback: cleantalkorg2.ru
Pingback: cialis and viagra together
Pingback: filmgoda.ru
Pingback: rodnoe-kino-ru
Pingback: stat.netstate.ru
Pingback: sY5am
Pingback: Dom drakona
Pingback: JGXldbkj
Pingback: aOuSjapt
Pingback: ìûøëåíèå
Pingback: psikholog moskva
Pingback: A片
Pingback: Usik Dzhoshua 2 2022
Pingback: Dim Drakona 2022
Pingback: TwnE4zl6
Pingback: buy ivermectin
Pingback: link
Pingback: video-2
Pingback: sezons.store
Pingback: socionika-eniostyle.ru
Pingback: psy-news.ru
Pingback: 000-1
Pingback: 3SoTS32
Pingback: 3DGofO7
Pingback: wwwi.odnoklassniki-film.ru
Pingback: rftrip.ru
Pingback: dolpsy.ru
Pingback: kin0shki.ru
Pingback: 3o9cpydyue4s8.ru
Pingback: mb588.ru
Pingback: history-of-ukraine.ru news ukraine
Pingback: newsukraine.ru
Pingback: edu-design.ru
Pingback: tftl.ru
Pingback: brutv
Pingback: site 2023
Pingback: sitestats01
Pingback: 1c789.ru
Pingback: cttdu.ru
Pingback: 1703
Pingback: cenforce
Pingback: matchonline2022.ru
Pingback: bit.ly/3OEzOZR
Pingback: bit.ly/3gGFqGq
Pingback: bit.ly/3ARFdXA
Pingback: bit.ly/3ig2UT5
Pingback: bit.ly/3GQNK0J
Pingback: generic viagra cialis and levitra
Pingback: bep5w0Df
Pingback: www
Pingback: icf
Pingback: 24hours-news
Pingback: rusnewsweek
Pingback: uluro-ado
Pingback: irannews.ru
Pingback: klondayk2022
Pingback: x
Pingback: 9xflix
Pingback: xnxx
Pingback: 123movies
Pingback: Do all antibiotics cause heart problems hydroxychloroquine price
Pingback: kinokrad
Pingback: batmanapollo
Pingback: Is activia a good probiotic
Pingback: batmanapollo.ru - psychologist
Pingback: How common are parasitic infections
Pingback: How to prepare albuterol and use it in a nebulizer
Pingback: batmanapollo psychologist
Pingback: How do you make money in a depression
Pingback: What age does heart failure usually start Zestril
Pingback: Buy Stromectol tablets
Pingback: Are bananas good for parasites - Zithromax generic name
Pingback: kamagra oral jelly - Was passiert wenn man Viagra mit Alkohol nimmt
Pingback: elizavetaboyarskaya.ru
Pingback: get doctor prescription online
Pingback: Comment Fait-on l'amour a une femme enceinte pharmacie en ligne livraison gratuite
Pingback: Quel pays a le plus petit zizi du monde parapharmacie leclerc
Pingback: pramipexole 0.25 mg tablet
Pingback: buy femara 2.5 mg pill
Pingback: What makes a relationship lasting?
Pingback: What are signs of true love between a man a woman?
Pingback: stromectol 3mg scabies - Why do I feel weird after taking antibiotics
Pingback: What are the 3 quality types?
Pingback: What is Limerence?
Pingback: How do you make him value and respect you?
Pingback: vsovezdeisrazu
Pingback: What is romance to a woman?
Pingback: How fast can a liver recover what is ivermectin used for
Pingback: What is the best natural remedy for asthma purchase albuterol pill
Pingback: viagra naturel homme - Comment ne pas rompre le liens familiaux?
Pingback: What does untreated asthma look like order ventolin 4mg for sale
Pingback: What are the best medicines for asthma buy ventolin generic
Pingback: What does Russia use instead of antibiotics
Pingback: What happens if you take antibiotics without infection
Pingback: 2023
Pingback: What are symptoms of too much antibiotics
Pingback: Should antibiotics be taken for 3 or 5 days
Pingback: How do you know if antibiotics are working
Pingback: How many days is a full round of antibiotics
Pingback: Can I drink coffee while taking antibiotics
Pingback: How long do side effects last from antibiotics
Pingback: What are 3 common parasites that are harmful to humans ivermectin uses
Pingback: levitra prescription online
Pingback: How many days of antibiotics is too much
Pingback: levitra professional samples
Pingback: 50 mg viagra generic
Pingback: Do antibiotics clear all infections
Pingback: Äèçàéí ÷åëîâåêà
Pingback: Can you stop antibiotics early due to side effects
Pingback: ipsychologos
Pingback: What happens if you take antibiotics without infection
Pingback: Is 2 days of antibiotics enough
Pingback: What is doxycycline most used for
Pingback: yug-grib.ru
Pingback: studio-tatuage.ru
Pingback: What foods fight bacterial infection
Pingback: Treblab - smart speaker
Pingback: How do you know if antibiotics are working
Pingback: bit.ly/pamfir-pamfir-2023-ua-pamfir
Pingback: ivermectin stromectol What is a natural source of antibiotics?
Pingback: wireless earbuds jbl
Pingback: Is milk good for liver - where to buy ivermectin
Pingback: Est-ce qu'une femme de 80 ans peut faire l'amour prix cialis
Pingback: bluetooth headphones with microphone
Pingback: jbl wireless headphones
Pingback: What herbs help gain weight what is the difference between ventolin and albuterol inhalers
Pingback: What is the procedure for using a nebulizer albuterol sulfate hfa
Pingback: What can you not mix with albuterol | nebulizer machine for ventolin
Pingback: What are the 7 types of cardiovascular disease furosemide 40mg tablets side effects?
Pingback: What does a COPD cough sound like | ventolin inhaler dosage
Pingback: Is 4 puffs of albuterol too much ventolin?
Pingback: How can I calm my lungs without an inhaler - prescriber directions for ventolin
Pingback: How quickly does heart failure progress hygroton drug class
Pingback: poip-nsk.ru - Movie Watch
Pingback: film.poip-nsk.ru - film online
Pingback: ventolin hfa albuterol sulfate | Biotech Company Develops Inhaler Treatment for Chronic Obstructive Pulmonary Disease
Pingback: video.vipspark.ru
Pingback: vitaliy-abdulov.ru
Pingback: psychophysics.ru
Pingback: vipspark.vipspark.ru
Pingback: Comment savoir si on a une mauvaise hygiene de vie acheter viagra pfizer
Pingback: tadalafil 20 mg mylan | Quelles sont les consequences de ne pas faire l'amour
Pingback: levothyroxine 100 mcg | Persistent lack of energy can affect the ability to make decisions and solve problems effectively
Pingback: What are the red flags for sepsis?
Pingback: How do you get bacteria out of your body?
Pingback: What is white jelly in sperm?
Pingback: What's best to eat with antibiotics?
Pingback: Quels sont les devoirs d'une femme au foyer cialis generique pour quand
Pingback: Est-ce que faire l'amour souvent est bon pour la prostate: le cialis
Pingback: Pourquoi s'eloigner de sa famille sildenafil 100mg avis
Pingback: What is the most successful treatment for ED - vidalista 20mg online
Pingback: What are the 2 types of quality
Pingback: Lack of energy and fatigue can hinder the ability to engage in regular physical exercise, leading to a decline in physical fitness?
Pingback: Feeling constantly drained and exhausted can interfere with the ability to focus and make decisions?
Pingback: Can traditional Chinese medicine, such as acupuncture or herbal remedies, treat female infertility?
Pingback: Are there any specific precautions or contraindications associated with clomiphene use?
Pingback: Does cholesterol affect the health of the pituitary gland
Pingback: What are the benefits of maintaining a healthy blood homocysteine level for heart health
Pingback: What is a gym rat - kamagra pills
Pingback: What can I get over the counter thats like amoxicillin?
Pingback: Are eggs OK with antibiotics?
Pingback: Qui est le plus grand papa du monde
Pingback: Which type of inhaler is best ventolin inhaler for asthma spray
Pingback: Patient-reported outcomes help assess the impact of breast cancer treatment on quality of life - Nolvadex gynecomastia studies
Pingback: Is a fungal infection parasitic | duricef antibiotic side effects
Pingback: cost of levitra - How do you know if he's cheating
Pingback: How do you know if antibiotics are working - buy amoxicillin 500 mg online
Pingback: What over the counter medications are safe to use during pregnancy. over the counter heartburn medication
Pingback: How can I raise my testosterone levels naturally. sildenafil 100mg usa
Pingback: What is late stage chlamydia cost of hydroxychloroquine sulfate tab 200mg
Pingback: What foods get rid of parasites in the body - Buy Stromectol online no prescription
Pingback: Does Benadryl help stop coughing ventolin hfa aerosol with adapte
Pingback: Medications and Emotional Wellness: Managing Stress, Finding Inner Peace - acid reflux medication over the counter
Pingback: What painkillers can you not take with antibiotics hydroxychloroquine sulfate 200 mg vs plaquenil 200mg
Pingback: Should your boyfriend say goodnight every night - buy vardenafil
Pingback: When will I feel normal after antibiotics why has price of plaquenil gone up
Pingback: What is the largest mail order pharmacy
Pingback: Do you need to eat yogurt when taking antibiotics?
Pingback: Why is my period slimy ivermectin for demodex in dogs?
Pingback: Why antibiotics weaken your body ivermectin tablets?
Pingback: How do I detox my liver in 3 days?
Pingback: Can antibiotics be used for trichomoniasis ivermectin canada?
Pingback: Can antibiotics be used for malaria prophylaxis ivermectin horse?
Pingback: Can antibiotics be used for protozoal infections where can i buy stromectol?
Pingback: Can antibiotics treat gum infections ivermectin injectable?
Pingback: What drinks have probiotics ivermectin for people?
Pingback: Can antibiotics prevent infection in patients with ventilator-associated pneumonia ivermectin tablets?
Pingback: What deficiency causes weakness in legs ivermectin dogs?
Pingback: How can I prevent antibiotic resistance ivermectin toxicity in dogs?
Pingback: Is smoking bad when you have asthma budesonide inhaler dose?
Pingback: Which is better for COPD nebulizer or inhaler is ventolin generic for proair?
Pingback: Which inhaler to be used first albuterol or corticosteroid?
Pingback: Is coughing up mucus part of asthma?
Pingback: What not to do with your asthma inhaler ventolin recalled?
Pingback: benzodiazepines online pharmacy?
Pingback: walgreens store locator 24 hour pharmacy?
Pingback: Do antibiotics make you feel yucky?
Pingback: How do you know if your gut is damaged?
Pingback: Can I use salt to wash my private part zithromax zpac?
Pingback: Can a boy and a girl be identical twins??
Pingback: What is the strongest aphrodisiac??
Pingback: What stops people from going to the gym cialis and bph??
Pingback: Can erectile dysfunction be a symptom of spinal cord compression where can i Buy cialis??
Pingback: Do twins share sperm??
Pingback: What are the effects of chronic kidney infections on erectile function??
Pingback: What are the effects of chronic use of hallucinogenic mushrooms on erectile function??
Pingback: What do men find valuable in a woman??
Pingback: Prices for dapoxetine may vary depending on the pharmacy or online retailer that you purchase it from. It is important to do your research and compare prices in order to find the best deal.?
Pingback: Men with PE may also benefit from reducing or eliminating alcohol and tobacco use, as these substances can worsen sexual dysfunction.?
Pingback: What are 10 diseases caused by parasites??
Pingback: What is the most common way to get a parasite??
Pingback: What are 5 male health concerns Cenforce usa??
Pingback: Medications and Gut Health: Cultivating a Balanced Microbiome how does levitra work.
Pingback: How are gynecologic cancers detected and treated to ensure the best possible outcomes stromectol 6 mg
Pingback: How can I make my partner feel special everyday order Cenforce 50mg for sale?
Pingback: What happens if prostate is not treated levitra coupons discounts?
Pingback: Exploring the Healing Powers of Music Therapy Cenforce 200 amazon gift card?
Pingback: Boost Your Health with Natural Medicines and Lifestyle Changes levitra manufacturer?
Pingback: Medications and Stress Relief - Unwinding the Knots of Modern Life stromectol online?
Pingback: Medications and Joint Health - Relieving Pain and Restoring Mobility kamagra sildenafil citrate kamagra?
Pingback: What is attractive in a woman Cenforce 100mg tablet?
Pingback: How does the use of certain anti-ulcer medications affect sexual health Cenforce 100mg cost?
Pingback: Do you need a bag after prostate removal Cenforce?
Pingback: What happens to your brain when you see your ex Cenforce 100?
Pingback: Medications and Heart Health - Protecting Your Most Vital Organ ivermectin stromectol?
Pingback: buy fildena 100 online?
Pingback: Medications and Gut Health - Cultivating a Balanced Microbiome ventolin generic?
Pingback: The Microbiota-Gut-Brain Axis - Mental Health Connections vidalista 20?
Pingback: Medications and Bone and Joint Health - Enhancing Mobility Azithromycin tab 250 mg?
Pingback: Medications and Cancer Prevention - Guarding Against the Unseen Enemy fildena soft drink?
Pingback: dapoxetine 60 mg + sildenafil 100mg brands?
Pingback: Genetic Testing for Ancestry and Health Insights what is the price of 200mg plaquenil?
Pingback: Adolescent Mental Health - Navigating a Critical Phase where to buy female viagra pill?
Pingback: Medications and Blood Clot Prevention - Safeguarding Circulatory Health buy Cenforce 100mg for sale?
Pingback: What exercise makes men last longer in bed levitra without prescription?
Pingback: Can antibiotics be used for heart disease stromectol generic?
Pingback: Why does my oxygen level drop when I walk generic brand of ventolin?
Pingback: How can I test for erectile dysfunction at home levitra sale?
Pingback: What are the 14 steps for quality improvement viagra pill meaning?
Pingback: Can antibiotics be used to treat osteomyelitis order stromectol 6mg?
Pingback: What are the 4 types of asthma can you take albuterol pills and inhaler together
Pingback: How do I get my wife in the mood in the morning kamagra gold 100mg x 32 (sildenafil citrate)
Pingback: Does milk increase sperm how long does a viagra pill last
Pingback: buy ivermectin for humans
Pingback: where can i buy hydroxychloroquine over the counter
Pingback: kamagra chewables at a special price in the usa
Pingback: Cenforce 200 side effects
Pingback: What are the 6 types of quality control??
Pingback: Does milk increase sperm??
Pingback: dapoxetine and sildenafil tablets - How do you tell if your ex wants you back?
Pingback: fildena india
Pingback: kamagra gel
Pingback: usos del ventolin
Pingback: lipitor price
Pingback: Azithromycin tablet
Pingback: testosterone gel for females
Pingback: testosterone gel
Pingback: androgel 1.62
Pingback: testosterone gel for women
Pingback: vilitra 10
Pingback: tadalista ct
Pingback: buy vilitra 20mg price
Pingback: amoxicillin 500 mg dosage
Pingback: hydroxychlor 200 mg
Pingback: How do you know if your face is pretty HCQS?
Pingback: amoxicillin 500mg
Pingback: Azithromycin 250mg tab
Pingback: Cenforce 200 amazon gift card
Pingback: buy vidalista
Pingback: Cheap clomid
Pingback: cenforce 100mg manufacturer
Pingback: ventolin smpc
Pingback: buy ivermectin
Pingback: amoxil 875 mg
Pingback: vidalista 20 reviews
Pingback: cenforce
Pingback: fildena vs viagra
Pingback: priligy
Pingback: where to buy dapoxetine using paypal
Pingback: vidalista 20mg
Pingback: Buy clomid Online
Pingback: clomiphene 50mg cost
Pingback: clomid for sale
Pingback: clomid over the counter for men
Pingback: priligy dapoxetine
Pingback: priligy review
Pingback: where to buy kamagra oral jelly
Pingback: vidalista 60 mg bestellen
Pingback: vidalista 20 how long does it last
Pingback: vidalista black
Pingback: buy kamagra oral jelly
Pingback: advair medication
Pingback: Cenforce 100mg brand
Pingback: cenforce tablets
Pingback: Sildenafil for daily use
Pingback: buy stromectol without prescription
Pingback: Cenforce price
Pingback: priligy dapoxetine review
Pingback: how to correctly use albuterol inhaler
Pingback: fildena 100 mg amazon
Pingback: kamagra vs cialis
Pingback: buy Cenforce 50mg without preion
Pingback: Sildenafil Citrate for Sale
Pingback: fildena 150 fortune healthcare order now
Pingback: Sildenafil
Pingback: Sildenafil
Pingback: fildena 150 for sale
Pingback: order sildenafil online cheap
Pingback: buy advair diskus
Pingback: furosemide 100mg cost
Pingback: largest vidalista dosage
Pingback: darunavir janssen
Pingback: kamagra tablets
Pingback: loniten 5mg hair loss
Pingback: iverheal 6
Pingback: stromectol online
Pingback: ivermectol 12 mg
Pingback: iverscab 12 mg
Pingback: ivecop12
Pingback: ivermectin 12mg
Pingback: iverheal 12 mg tablet
Pingback: cenforce 150
Pingback: ivecop 3 mg
Pingback: cheap vardenafil
Pingback: tadalista vs viagra
Pingback: prednisone cat
Pingback: vidalista 20 mg price
Pingback: clomid 50mg
Pingback: Zithromax z pak 250 mg tablet
Pingback: vidalista vs viagra and cialis
Pingback: fildena 50mg ca
Pingback: cenforce d uk
Pingback: generic version of clomid
Pingback: buy rybelsus 7mg
Pingback: buy rybelsus
Pingback: vidalista 20mg amazon
Pingback: fildena professional
Pingback: buy motilium 10mg
Pingback: levitra pills
Pingback: lexapro celexa
Pingback: buy albuterol
Pingback: sildenafil us
Pingback: malegra buy
Pingback: stromectol tablets for humans
Pingback: kamagra gold
Pingback: levitra vardenafil
Pingback: order Cenforce without preion
Pingback: 3000
Pingback: priligy 60
Pingback: sildigra tablets
Pingback: vidalista black
Pingback: 10000
Pingback: 9gm.ru
Pingback: hdorg2.ru
Pingback: raso.su
Pingback: dapoxetine buy
Pingback: vidalista biverkningar
Pingback: fildena 200mg
Pingback: fertomid 100mg
Pingback: buy sildenafil 100mg for sale
Pingback: como tomar sildenafil
Pingback: buy cenforce
Pingback: vidalista 80
Pingback: branded dapoxetine priligy 30mg
Pingback: vidalista 60 review
Pingback: advair 250 50
Pingback: how to cut proscar into 5
Pingback: vxi.su
Pingback: Sildenafil Generic
Pingback: iwbc.ru
Pingback: djss.ru
Pingback: pstat
Pingback: ddfr.ru
Pingback: imkor.ru
Pingback: kamagra 100 mg tablet
Pingback: edu-url-http.ru
Pingback: Free-Proxy-socks5-socks4.ru
Pingback: iu0000ytre
Pingback: sitnikov
Pingback: buy levitra
Pingback: canada vidalista - 5
Pingback: dilts.g-u.su
Pingback: cialis black vs cialis
Pingback: fildena double 200 reviews
Pingback: xblx.ru
Pingback: r2f.ru
Pingback: psy
Pingback: qvar inhaler 200 mcg
Pingback: 439W6fo