Virgil Scudder, often referred to as “The Dean of Media Trainers,” is considered one of the
world’s foremost communication experts. In a 30-year career that has covered 26 countries on
five continents, he has provided coaching and counsel to heads of some of the world’s largest
corporations and government leaders.

The Scudder Method, a system of oral communication that he created, has been cited by
numerous major company CEOs as playing a key role in their success as communicators and as

Following are some of his current and recent activities.

Public Speaking

• Numerous Public Relations Society of America International Conferences
• National Investor Relations Institute conferences
• Keynote speaker: Canadian Public Relations Society National Conference
• Speaker and Panelist: Asia Branding Conference, Kuala Lumpur, Malaysia
• Communication workshops for executives in a wide variety of professions
• Two speeches reprinted in the prestigious Vital Speeches of the Day

Writing and media

• Author: World Class Communication, named one of the 25 Best Business Books of 2012
• Received 2017 award for Outstanding Magazine Commentary and Criticism from Florida Society of Professional Journalists
• Author of numerous articles and columns in The Public Relations Strategist, PR Tactics, O’Dwyer’s PR Journal, and commPRO among others
• Has written for, or been featured in, such publications as The New York Times, The International Herald Tribune, The Chicago Tribune, Reuters, and Investors Business Daily

Background and Activities

• Award-winning news broadcaster at NBC, ABC, and Westinghouse Broadcasting
• First night Broadway drama critic for six years
• Head of media training units at Carl Byoir & Associates and Hill & Knowlton
• Winner: 2013 National Public Relations Achievement Award
• Board Member: Wired International, a volunteer-driven non-profit organization that brings vital medical and health information to underserved populations around the       world
• Member: Executive Dean’s Advisory Board of the Indiana University College of Arts and Sciences


Bachelor of Arts, Indiana University. Major: Telecommunications. Minor: Music history
Post-graduate and continuing education study at Montclair State University and the University of Miami
Residence: Miami, FL