Any marketing professional will tell you that Step One for success in any program is attracting eyeballs, getting people to look at what you’re offering. That’s true whether you’re promoting a product, an idea, or even giving something away.
Sometimes a little extra creativity is required. That’s especially true if your audience has little or no interest in what you’re selling.
Wired International, a non-profit organization that offers free medical education and information in remote and underserved regions of the world, found a way to get young Kenyan men to participate in a vital program they would otherwise pass up.
Here’s the link: