Not even BP could have anticipated how costly its 2010 oil spill and its mishandled response would be.
In this article, The Washington Post reports the number is astronomical:
BP’s Big Bill For The Worlds Largest Oil Spill Now Reaches 61.6 Billion,The Washington Post
My PR Strategist column and accompanying video in August of 2010 pointed out how companies should prepare for and respond to a crisis:
Learning From BP’s Tony Hayward’s Miscues, the Strategist
The time for any company to prepare for a crisis is now. Failure to do so could be damaging and expensive, maybe even to the tune of $61-billion.
For advice on what steps to take to prepare for crisis now, check out other articles and videos on my website or send me an email. It’s free.