Not even BP could have anticipated how costly its 2010 oil spill and its mishandled response would be.
In this article, The Washington Post reports the number is astronomical.
(link to article)
My PR Strategist column and accompanying video in August of 2010 pointed out how companies should prepare for and respond to a crisis.
(link to column and video)
The time for any company to prepare for a crisis is now. Failure to do so could be damaging and expensive, maybe even to the tune of $61-billion.
For advice on what steps to take to prepare for crisis now, check out other articles and videos on my website or send me an email. It’s free.