Our media training programs have often been called the best in the industry.  As former journalists in major markets, we know what approaches and techniques will be successful in the media and which are likely to fail. 

We’re especially proud of the fact that some of the world’s leading business publications continue to come to us to prepare their people for their own media interviews. 

We listen to our clients. Each training program is tailored specifically to the needs and objectives of the client.  We thoroughly research the issues and the client’s positions and assist in developing a communication strategy and message points.  Then we provide the communication techniques that will make the executive confident and convincing.

Elements of the program include the following.

• How to put together a winning interview agenda
• How to deliver key points effectively
• Turning negatives into positives
• How to identify and respond to the most difficult questions
• Controlling nervousness
• Delivering the type of interview that will result in further media opportunities

How we work:

• Training is conducted one-on-one or in small groups of the client’s choosing.
• Training can take place in our New York studios or at client locations anywhere in the world.
• Each interview or crisis simulation is video recorded and played back for immediate critiquing.
• The participant receives a DVD of the training exercises following the training.

Our media training programs are so effective that many clients have sent their executives and public relations professionals to us for training for over 15 years.